We warmly welcome you to explore our redesigned website and refreshed brand identity, marking a significant milestone in SAL Navigation’s journey.
For over a century, innovation has been at the heart of SAL Navigation. As we continue to grow, we need a platform that clearly reflects how our technology makes an impact—for our customers, for the ocean, and for the maritime industry.
“Rebranding is an important strategic move at this stage of our growth. This is more than just a visual identity; it’s about strengthening how we communicate the unique strengths that define us—innovation, reliability, sustainability, and our personal approach to building lasting partnerships with our customers and partners,” says Marte Lundgaard, Marketing and Communication Manager at SAL Navigation.
The SAL propeller icon has been a core part of our identity since 1912. It remains with us, symbolizing our legacy of innovation, while our new platform highlights the values we create for all our stakeholders, providing a clear and modern way to communicate our commitment and advanced solutions.
“A strong digital presence in the maritime industry is not optional—it’s essential. It reinforces our position and gives our customers and partners a stronger foundation to showcase the value we create together. And with exciting new developments on the horizon, the timing couldn’t be better,” Lundgaard adds.
If you have any questions about our new marketing material or how this update supports your business, feel free to reach out to us at sales@salnavigation.com
